Sun Dahan
Location:
Israel
Languages:
English,
Hebrew
Years of experience:
10
Services
Strategic Marketing & Market Expansion for Global B2B Companies
Agency Overview
Sun Marketing Labs, founded by marketing and partnerships leader Sun Dahan, is a boutique marketing studio specializing in helping startups, SMBs, and scaling companies enter new markets-especially the United States. With deep expertise across the U.S., EMEA, and APAC regions, the studio blends high-level strategy with hands-on execution to drive measurable growth for B2B SaaS and services companies.
The agency acts as a fractional marketing partner for founders who need senior-level GTM leadership, market positioning, and campaign execution without hiring a full in-house team. Sun Marketing Labs focuses on strategic clarity, efficient execution, and expansion into markets with complex competitive landscapes.
Core Services
Go-to-Market Strategy & Execution
Comprehensive GTM planning, market validation, launch strategy, and revenue-focused execution for SaaS and B2B companies.
U.S. Market Entry & Positioning
Adapting brand messaging, positioning, and outreach strategy specifically for the American market—leveraging Sun’s lived U.S. experience and cross-cultural expertise.
Fractional CMO Leadership
Hands-on senior marketing management for founders who need leadership, structure, and momentum without committing to a full-time CMO.
Branding, Storytelling & Creative Campaigns
Full-funnel brand development, narrative building, and creative marketing that resonates with international buyers.
Growth Marketing for Lean Teams
Performance-oriented campaigns designed for early-stage or high-growth companies that need smart, efficient execution.
Highlights
- 10+ years of experience supporting founders, startups, and growth-stage companies
- Special focus on U.S. market expansion for global teams
- Deep expertise in partner marketing, strategic alliances, and revenue acceleration
- Proven track record across B2B SaaS, technology, and service-based businesses
- Combines strategic oversight with day-to-day execution
- Strong cross-functional leadership experience spanning U.S., EMEA & APAC
Biography
Sun Marketing Labs, founded by global GTM and partnerships expert Sun Dahan, helps startups and growing companies expand into new markets-especially the U.S. market. Combining strategic marketing leadership with hands-on execution, the studio delivers Go-to-Market clarity, strong positioning, and growth-focused campaigns that help businesses scale across regions.