Sun Dahan

Strategic Marketing & Market Expansion for Global B2B Companies

Agency Overview

Sun Marketing Labs, founded by marketing and partnerships leader Sun Dahan, is a boutique marketing studio specializing in helping startups, SMBs, and scaling companies enter new markets—especially the United States. With deep expertise across the U.S., EMEA, and APAC regions, the studio blends high-level strategy with hands-on execution to drive measurable growth for B2B SaaS and services companies.

The agency acts as a fractional marketing partner for founders who need senior-level GTM leadership, market positioning, and campaign execution without hiring a full in-house team. Sun Marketing Labs focuses on strategic clarity, efficient execution, and expansion into markets with complex competitive landscapes.

Core Services

Go-to-Market Strategy & Execution
Comprehensive GTM planning, market validation, launch strategy, and revenue-focused execution for SaaS and B2B companies.

U.S. Market Entry & Positioning
Adapting brand messaging, positioning, and outreach strategy specifically for the American market—leveraging Sun’s lived U.S. experience and cross-cultural expertise.

Fractional CMO Leadership
Hands-on senior marketing management for founders who need leadership, structure, and momentum without committing to a full-time CMO.

Branding, Storytelling & Creative Campaigns
Full-funnel brand development, narrative building, and creative marketing that resonates with international buyers.

Growth Marketing for Lean Teams
Performance-oriented campaigns designed for early-stage or high-growth companies that need smart, efficient execution.

Highlights

• 10+ years of experience supporting founders, startups, and growth-stage companies
• Special focus on U.S. market expansion for global teams
• Deep expertise in partner marketing, strategic alliances, and revenue acceleration
• Proven track record across B2B SaaS, technology, and service-based businesses
• Combines strategic oversight with day-to-day execution
• Strong cross-functional leadership experience spanning U.S., EMEA & APAC

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