Semper Paratus Group (Phil Herridge)

AI-Powered Sales Automation | Turning Outbound Chaos into Predictable Pipeline

SemperParatus.Group, founded by Phil Herridge and based in the U.K., is a sales automation agency that helps businesses replace outdated prospecting methods with fully automated, AI-driven lead generation systems. The firm has re-engineered the traditional sales process—removing the need for cold calls or manual outreach—and built intelligent workflows that continuously deliver high-quality, self-booked meetings directly to clients’ calendars.

Recognized with multiple awards, including Great British Entrepreneur Awards 2024 Winner for AI, SemperParatus.Group combines automation, data, and strategy to help businesses scale faster and increase revenue predictably.

Core Services

• AI-Powered Sales Automation
• LinkedIn & Email Lead Generation
• Funnel & Workflow Optimization
• CRM Integration & Automation Systems
• Appointment Booking & Pipeline Management
• AI Strategy Consulting for B2B Sales

Highlights

• Replaces traditional cold calling with fully automated lead engines
• Delivers a steady pipeline of qualified, self-booking leads
• Winner of the 2024 Great British Entrepreneur Award for AI
• Works with B2B businesses across the U.K. and globally to drive predictable growth

Founder Insight

Phil Herridge, Founder and CEO, is a sales automation innovator and LinkedIn expert recognized for transforming the way businesses acquire new clients. His vision is simple: eliminate repetitive sales tasks, harness AI for smarter outreach, and help companies scale faster through automation and process design.

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