Saskia Ward

Paid Social Manager at OMD EMEA | LinkedIn Certified Marketing Expert | B2B & B2C Paid Media Strategist

Expertise
Paid Social Strategy & Execution: Paid Social Manager at OMD EMEA, specializing in data-driven advertising campaigns across LinkedIn, Meta, and other digital platforms for leading global brands.
B2B & B2C Campaign Management: Experienced in crafting audience-first media strategies that balance creativity and performance across diverse industries.
Analytics & Optimization: Skilled at leveraging campaign data to refine targeting, maximize ROI, and improve audience engagement at scale.
Cross-Channel Collaboration: Works closely with creative and analytics teams to ensure brand consistency, seamless execution, and measurable business impact.

Highlights

• LinkedIn Certified Marketing Expert, recognized for her advanced expertise in paid media strategy and execution.
• Proven success managing multi-market paid social campaigns across EMEA for global enterprise clients.
• Deep understanding of LinkedIn Ads best practices, including audience segmentation, creative testing, and full-funnel performance analysis.
• Passionate about bridging brand storytelling with paid social performance.

‍