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Sally Lechin

Location:

United States

Languages:

English

French

Years of experience:

8

Ad Strategy & Management
Growth Services
Strategic Positioning
Content Strategy
LinkedIn Certified Marketing Expert

Services

Marketing Director | Fractional CMO | LinkedIn Certified Marketing Expert | Global Brand & Growth Strategist | Bilingual (EN/ES)

Expertise
Integrated Marketing & Growth Strategy: Strategic global marketer helping businesses achieve exponential growth through brand positioning, demand generation, and digital transformation. Proven success across B2B and B2C programs driving measurable ROI and market share expansion.
LinkedIn & Digital Leadership: Certified LinkedIn Marketing Expert with deep expertise in LinkedIn Ads, content strategy, and CRM-driven lead generation, blending brand storytelling with data-backed performance marketing.
Brand Building & Communication: Skilled in brand architecture, public relations, internal/external communications, and creative direction that strengthens trust and top-of-mind awareness.
Omnichannel Execution: Expert in developing and managing full-funnel strategies across SEO/SEM, email, paid social, video, events, and ABM campaigns, generating hundreds of millions in revenue for top Fortune 500 companies.

Highlights

  • Achieved 6x client growth and generated millions of media impressions through digital-first marketing programs.
  • Winner of 17 industry awards for excellence in brand strategy, creative campaigns, and measurable ROI.
  • Completely bilingual (English-Spanish) and experienced in cross-cultural marketing and global brand expansion.
  • Trusted Fractional CMO and advisor for enterprises seeking scalable brand, digital, and loyalty strategies.
  • Skilled across leading platforms: LinkedIn, HubSpot, Salesforce, Google Ads, Meta, YouTube, WordPress, and Tableau.

‍

Biography

Sally Lechin is a LinkedIn Certified Marketing Expert and Fractional CMO with over a decade of experience helping brands grow trust, sales, and loyalty through data-driven marketing and communications. Recognized with 17 industry awards, Sally has led high-impact B2B and B2C campaigns that delivered 6x client growth and millions of impressions across digital and traditional channels. Fluent in English and Spanish, she specializes in LinkedIn advertising, brand positioning, PR, and growth marketing, and has generated hundreds of millions in revenue for Fortune 500 clients.

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