Rumyana Kercheva
Location:
Bulgaria
Languages:
English,
Bulgarian
Years of experience:
6
Services
LinkedIn Certified Marketing Expert | Advertising Director at VertoDigital | B2B Marketing & ABM Strategist
Expertise
LinkedIn Advertising & B2B Strategy: Helping businesses drive measurable growth through precision-targeted LinkedIn Ads and full-funnel B2B marketing campaigns.
Account-Based Marketing (ABM): Specializing in building and optimizing ABM programs that align sales and marketing to deliver qualified pipeline and long-term revenue impact.
Data-Driven Campaign Optimization: Leveraging analytics and performance insights to craft strategies that maximize ROI and strengthen brand visibility.
Digital Media Leadership: Leading multi-channel advertising strategies that connect marketing goals with tangible business outcomes.
Highlights
- LinkedIn Certified Marketing Expert recognized for excellence in B2B demand generation and advertising performance.
- Advertising Director at VertoDigital, overseeing LinkedIn and digital ad strategies for global enterprise clients.
- Deep expertise in Account-Based Marketing, paid media strategy, and performance optimization.
- Strong background in aligning creative execution with data-driven decision-making for consistent growth.
Biography
Rumyana Kercheva is a LinkedIn Certified Marketing Expert and Advertising Director at VertoDigital, where she leads B2B advertising and account-based marketing strategies for enterprise clients. With expertise in LinkedIn Ads, data analytics, and digital performance, Rumyana helps brands align marketing and business goals to generate qualified pipeline and measurable growth.