RevenueZen (Rocky Pedden)

SEO-Driven Pipeline Growth + Platform-Optimized Content Engines for B2B Companies

Agency Overview

Founded and led by Rocky Pedden, RevenueZen is a B2B growth agency specializing in SEO-driven content systems that convert organic search into predictable revenue. Instead of chasing vanity metrics like clicks or high-volume keywords, RevenueZen builds content engines aligned with high-intent buyers—turning SEO into a sales driver, not just a marketing channel.

Alongside RevenueZen, Rocky leads Pace Generative, a content optimization studio that produces platform-specific assets designed to meet prospects wherever they are: Google, LinkedIn, YouTube, newsletters, and more. Together, the two companies help B2B brands scale inbound pipeline with content that ranks, resonates, and drives measurable revenue.

RevenueZen’s approach blends technical SEO, editorial excellence, and conversion strategy to create organic pipelines for B2B SaaS, professional services, and financial organizations—including teams at Smartsheet, Expensify, and Lightyear.

Core Services

• SEO-Driven Content Strategy & Execution
• Technical SEO & Intent-Based Keyword Architecture
• Long-Form & Thought Leadership Content
• Platform-Optimized Content Systems (Pace Generative)
• Inbound Pipeline Development & Organic Revenue Growth
• Competitor Analysis & Content Gap Modeling

Highlights

• Ranked a Top SEO Agency by Clutch.co
• 100+ B2B clients supported since 2017
• Millions in revenue generated via organic search
• Known for SEO programs focused on pipeline, not pageviews
• Deep specialization in SaaS, financial services, and professional services

Founder Insight

As CEO of RevenueZen and Pace Generative, Rocky Pedden specializes in building repeatable inbound growth systems powered by high-quality, SEO-first content. He advocates for a revenue-centric approach to search—one rooted in intent, relevance, and strategic execution rather than vanity metrics. Rocky’s leadership has helped dozens of B2B companies transform SEO from a check-the-box task into a predictable revenue engine.

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