Radial Path (Ruth Plater)

Growth by Design for B2B Tech, Digital Infrastructure & SaaS

Radial Path, founded by Ruth Plater and headquartered in the UK, is a strategic growth consultancy that helps digital infrastructure, cybersecurity, and SaaS companies modernize and scale their marketing operations. The agency partners with global technology brands—from data centers and network operators to cloud providers and managed service firms—to design systems that drive measurable growth through clarity, alignment, and operational excellence.

With a foundation in both creative and technical strategy, Radial Path bridges marketing and revenue operations, ensuring every campaign, channel, and MarTech workflow contributes directly to pipeline acceleration and long-term brand equity.

Core Services

• B2B Growth & Marketing Transformation
• Go-to-Market (GTM) Strategy & Product Positioning
• Brand Development & Messaging Architecture
• Demand Generation & Customer Acquisition
• Marketing Operations & MarTech Optimization
• Revenue Operations (RevOps) Strategy

Highlights

• Over 16 years of experience in digital infrastructure marketing
• Expertise in modernizing marketing operations for global tech brands
• Deep specialization in complex B2B industries: cloud, cybersecurity, and SaaS
• Focus on aligning creative strategy with performance-driven execution

Founder Insight

Ruth Plater, Founder and CEO of Radial Path, brings more than two decades of marketing leadership and operational experience. Her work blends strategic clarity with analytical precision, helping technology brands evolve from reactive marketing to scalable, data-driven growth engines.