Megha Sood

LinkedIn Certified Marketing Expert | AVP – Performance at Edelman | Author – Paid Advertising: A Beginner’s Guide to Run Successful Campaigns

Expertise

Performance & Digital Strategy: Leading integrated performance marketing initiatives at Edelman, driving measurable growth through cross-channel advertising, data analytics, and ROI optimization.

LinkedIn Marketing & B2B Campaigns: Applying LinkedIn-certified expertise to help brands reach high-value audiences, strengthen positioning, and generate qualified leads through advanced targeting and creative strategy.

Advertising & Thought Leadership: Author of Paid Advertising: A Beginner’s Guide to Run Successful Campaigns, sharing actionable insights on building impactful ad strategies for digital marketers and business owners.

Continuous Learning & Innovation: Certified in Advanced Digital Marketing, AdWords Fundamentals, and LinkedIn Marketing Solutions, reflecting an enduring commitment to growth and evolving best practices.

Highlights

• LinkedIn Certified Marketing Expert, recognized for advanced proficiency in professional advertising strategy.
• AVP – Performance at Edelman, leading high-impact digital and paid media campaigns for top global brands.
• Author and industry educator, advocating for knowledge-sharing and mentorship within the marketing community.
• Over 8 years of experience in multi-channel marketing, performance media, and growth strategy.

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