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Maren Kaspers

Location:

Norway

Languages:

English

Nynorsk

Years of experience:

7

LinkedIn Certified Marketing Expert

Services

LinkedIn Certified Marketing Expert | B2B Growth Strategist at octonomy | SaaS Marketing Leader | Bestseller Co-Author

Expertise
B2B Growth & LinkedIn Strategy: Helping SaaS and B2B companies scale lead generation, boost acceptance rates, and turn MQLs into measurable sales opportunities.
Data-Driven Marketing: Advocating for analytical precision over intuition—leveraging data to optimize campaigns, drive revenue, and support predictable pipeline growth.
Content & Performance Integration: Bridging creative content marketing and performance analytics to build high-impact campaigns that connect brand and conversion.
Employer Branding & Demand Generation: Combining brand storytelling and lead generation strategies to attract both clients and top talent.

Highlights

  • LinkedIn Certified Marketing Expert with 7+ years of experience in digital marketing, SaaS, and B2B growth strategy.
  • B2B Growth Strategist at octonomy, specializing in scalable demand generation and data-driven campaign performance.
  • Co-author of a bestselling marketing book, recognized for thought leadership in content and performance alignment.
  • Passionate advocate for measurable marketing — her motto: “Gut feeling is not scalable.”

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Biography

Maren Kaspers is a LinkedIn Certified Marketing Expert and B2B Growth Strategist at octonomy, known for her data-driven approach to scaling SaaS and B2B marketing performance. A bestselling co-author and creative strategist, Maren blends content, analytics, and brand storytelling to drive measurable growth — proving every campaign can (and should) be scalable.

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