Jon Morgenstern

EVP, Head of Investment at VaynerMedia | Digital Strategy & Paid Media Leader | Early Pioneer in Social Advertising | Cross-Channel Growth Expert

Expertise
Media Investment & Strategy Leadership: As EVP and Head of Investment at VaynerMedia, Jon leads the agency’s media buying and allocation strategy across all major digital platforms. He combines deep executional experience with strategic oversight, ensuring every campaign drives measurable brand and performance impact.
Cross-Channel Advertising & Innovation: One of the early practitioners of social media advertising, Jon has hands-on experience from the dawn of paid social through today’s complex multi-platform ecosystem — including LinkedIn, Meta, TikTok, Google, and programmatic channels.
Agency Leadership & Growth Enablement: Acts as both a player-coach and executive mentor to media teams and in-house client partners, fostering tactical innovation and long-term scalability for global brands.
Performance-Driven Execution: Known for transforming cross-channel allocation into measurable growth outcomes, Jon’s approach emphasizes data-led optimization, tactical precision, and in-platform innovation.

Highlights

• Head of Media Investment at one of the world’s most recognized digital agencies, VaynerMedia.
• Over a decade of hands-on buying experience across all major biddable ad platforms.
• Specializes in cross-channel strategy, media allocation, and executional excellence for enterprise brands.
• Recognized industry voice in digital transformation and paid social innovation.
• Leads teams that drive both brand equity and direct performance growth.

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