Emily Charlton-Smith

LinkedIn Certified Marketing Expert | Head of Social at Anything is Possible | TikTok SMB Advisory Board Member | Female Frontiers “Rising to the Top” Shortlist

Expertise

Social Media Strategy & Leadership: Leading organic and paid social initiatives that blend creativity, innovation, and performance to deliver measurable results for global brands.

LinkedIn & Cross-Platform Advertising: Certified LinkedIn Marketing Expert with advanced knowledge of platform optimization, audience engagement, and data-driven campaign design.

Platform Partnerships & Beta Innovation: Partnering directly with platforms including TikTok, Meta, and LinkedIn to test and refine new ad features, ensuring clients gain first-mover advantage.

Creative Campaign Development: Spearheading award-nominated campaigns that combine storytelling, cultural insight, and precision targeting to elevate brand impact.

Highlights

• Head of Social at Anything is Possible, leading strategy and innovation across social media channels.
• Member of the TikTok SMB Agency Advisory Board, collaborating on platform development and feature refinement.
• Named to the Female Frontiers “Rising to the Top” shortlist (Media) for leadership and innovation in digital marketing.
• One of only 30 global professionals selected for the LinkedIn Certified Marketing Experts program.

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