Catherine Allen

Location:

United Kingdom

Languages:

English

Years of experience:

4

LinkedIn Certified Marketing Expert

Services

LinkedIn Certified Marketing Expert | Senior Paid Social Manager at Encore Digital Media | Digital Advertising Strategist

Expertise

Paid Social Strategy & Execution: Leading end-to-end paid social campaigns that drive engagement, lead generation, and measurable business results across B2B and B2C verticals.

LinkedIn Advertising & Audience Targeting: Utilizing advanced LinkedIn certification expertise to optimize campaign performance and enhance brand visibility within professional audiences.

Digital Media Optimization: Skilled in leveraging analytics, creative testing, and data insights to continually improve ROI and conversion across multi-channel platforms.

Campaign Leadership & Team Collaboration: Managing cross-functional teams to deliver client-centric advertising strategies with precision, creativity, and accountability.

Highlights

  • Senior Paid Social Manager at Encore Digital Media, overseeing high-performing campaigns for enterprise and agency clients.
  • LinkedIn Certified Marketing Expert, recognized for proficiency in professional audience engagement and B2B campaign strategy.
  • Extensive experience in digital advertising, paid media management, and performance analysis.
  • Graduate of the University of Birmingham, combining academic foundation with hands-on digital marketing leadership.

‍

Biography

Catherine Allen is a LinkedIn Certified Marketing Expert and Senior Paid Social Manager at Encore Digital Media, specializing in campaign strategy, optimization, and audience targeting. Based in the UK, she helps global brands achieve measurable growth through creative, data-driven social advertising across LinkedIn and other digital platforms.

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