Andrea Cruz

Head of B2B at Tinuiti | LinkedIn Certified Marketing Expert | Award-Winning Digital Strategist | Global B2B & PPC Thought Leader

Expertise
B2B Demand Generation & Paid Media Strategy: Leads B2B marketing at Tinuiti, one of North America’s premier performance agencies. Expert in LinkedIn Ads, PPC, and integrated paid media, managing large-scale accounts with data-driven precision.
Data Analytics & Optimization: Combines analytical rigor with marketing intuition to design full-funnel strategies that convert awareness into measurable pipeline. Recognized globally for her results-oriented approach to campaign architecture and optimization.
Cross-Functional Leadership: Brings over a decade of experience aligning sales, marketing, and operations, with deep expertise in project management, international campaign rollout, and process improvement.
Public Speaking & Industry Thought Leadership: Frequent global speaker and contributor on LinkedIn Ads, B2B media innovation, and marketing analytics, inspiring brands to adopt smarter, data-led growth frameworks.

Highlights

• One of only 13 LinkedIn Certified Marketing Experts in North America, recognized for excellence in B2B performance marketing.
• Head of B2B at Tinuiti, overseeing strategy for enterprise-level LinkedIn and PPC campaigns.
• Recipient of multiple industry awards for innovation and leadership in paid media.
• Regular speaker at international conferences and marketing summits.
• 10+ years of experience building scalable demand generation systems for global brands.

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