Alexandra Zidaru
Location:
United Kingdom
Languages:
English,
Romanian
Years of experience:
10
Services
Digital Performance Director at Ptarmigan Media | LinkedIn Certified Marketing Expert | Paid Media & B2B Growth Strategist
Expertise
Digital Strategy & Performance Marketing: Over 10 years of experience managing global PPC, social, and programmatic campaigns for top financial and technology brands. Leads data-driven media strategies that scale awareness, engagement, and conversion.
LinkedIn & Paid Media Leadership: Specializes in LinkedIn Ads, cross-platform media planning, and international performance optimization across APAC, EMEA, and the U.S. markets.
Campaign Optimization & Analytics: Expert in using data and analytics tools to measure, refine, and improve campaign ROI while aligning paid media strategies with broader business goals.
Team Development & Global Enablement: Experienced trainer and mentor, responsible for developing internal media processes and upskilling planning teams worldwide.
Highlights
- LinkedIn Certified Marketing Expert, recognized for advanced B2B and paid media expertise.
- Digital Performance Director at Ptarmigan Media, leading multi-channel digital campaigns across finance, tech, and professional services.
- Managed campaigns spanning LinkedIn, Google Ads, Display, and Programmatic, driving consistent ROI for global enterprise clients.
- Extensive experience collaborating with international offices and agencies to deliver unified digital strategies.
- Passionate about leveraging creativity and data to deliver measurable business growth.
Biography
Alexandra Zidaru is a Digital Performance Director at Ptarmigan Media and a LinkedIn Certified Marketing Expert, with over a decade of experience in global paid media leadership. She specializes in managing large-scale campaigns across LinkedIn, search, and programmatic channels�helping enterprise brands accelerate digital growth. With a background in analytics and cross-regional strategy, Alexandra brings a balance of creativity, precision, and global perspective to every project she leads.