Adrian Vargas

Associate Director, Media Strategy & Planning at Monks | LinkedIn Certified Marketing Expert | Digital Marketing Leader | Media Strategist | Content and Analytics Specialist

Expertise
Digital Strategy & Media Leadership: Associate Director at Monks, leading cross-platform strategy and planning for global clients—most notably Google—across channels such as Spotify, Meta, DV360, TikTok, Reddit, and Search / Display.
Campaign Architecture & Performance Optimization: Designs and executes multi-million-dollar campaigns across multiple markets, translating data insights into actionable creative and audience strategies.
B2B & B2C Integrated Marketing: Combines storytelling, paid media execution, and analytics to deliver measurable business impact for technology, lifestyle, and entertainment brands.
Leadership & Mentorship: Experienced in managing, mentoring, and developing digital teams while maintaining seamless collaboration with senior stakeholders and clients.

Highlights

• One of the first global graduates of LinkedIn’s Certified Marketing Expert Program, trained in advanced digital strategy and media leadership.
• Leads integrated media strategy for Google’s global brand portfolio, spanning Ads, Chromebook, Arts & Culture, and international campaigns.
• Over 10 years of experience in media management, campaign analysis, and cross-channel performance optimization.
• Former Managing Editor in the music industry, bringing editorial precision and creative depth to data-driven marketing.
• Recognized for sharp strategic thinking—and, as he notes, an incomparable dry wit.

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