If you're a coach - whether in business, health, leadership, or finance - chances are you've asked yourself some version of this question:
“How do I consistently attract the right clients without spending hours each day prospecting?”
The answer? LinkedIn automation. But not the spammy kind. We're talking about smart, strategic, and personalized outreach that scales your visibility and books real conversations without burning you out.
In this post, we’ll walk through how modern coaches are using platforms like Alsona to automate their outreach while still sounding like, well, themselves.
Coaching is a trust-based business. Your prospects aren’t buying a product; they’re buying you. That’s why LinkedIn, with its focus on professional credibility and content, is a perfect place to build relationships and attract clients.
But here’s the catch:
It takes consistent effort to build visibility, grow your network, and start conversations.
That’s where automation helps. Not to replace your voice but to amplify it.
The Old Way
The Alsona Way
Sandra Banks, a business coach who helps solopreneurs scale to six figures. Before automation, she spent 90 minutes a day on LinkedIn doing cold outreach and still struggled to fill her calendar.
After switching to Alsona, here’s what her setup looked like:
“Hi {first_name}, I love connecting with other solo founders. Always open to sharing what’s working lately. Let’s connect.”
Result:
Sandra now books up to 6 intro calls per week on autopilot and spends her time coaching instead of chasing leads.
- Start with your niche – Be clear on who you help and the outcomes you drive
- Keep it conversational – Sound like a human, not a marketing robot
- Add value first – Share content, insights, or encouragement before pitching
- Use soft CTAs – Invite people into a conversation, not a funnel
- Test and iterate – See which sequences perform best and refine
Coaches often assume personalization means adding a name or job title. But what matters more is relevance. Does your message speak to their actual goals, struggles, or identity?
With Alsona, you can personalize at scale by combining dynamic fields with thoughtful segmentation. That way, you never send cookie-cutter messages.
Your clients hire you because you bring insight, support, and transformation.
Automation doesn’t replace that. It just clears the clutter so you can spend more time doing what you’re great at—coaching.
With the right tool, your calendar fills itself.